Why Jubilee Branston may not be music to your ears

Never let it be said that our Diamond Jubilee coverage isn’t better than the BBC’s. We dig down and get the exclusive stories you really want unearthed.

Did you know, for instance, that Branston Pickle – Gwyneth Paltrow’s and Catherine Zeta Jones’ relish of choice – has had a right royal makeover for the Jubilee occasion?

No, you almost certainly did not. For the very good reason that none of these Branston Pickle “specials” is actually going to appear in the shops.

It’s a limited edition jar, you see. Only 60 of them in existence, one for each year of the Queen’s reign. Each jar fitted with a unique musical lid which – fortunately only when opened – plays the national anthem. And all thanks to those clever folk in the creative department of McCann London.

We sense some head-scratching here. And the point is, you ask?

Each jar is individually numbered and Premier Foods, which owns the Branston brand, is convinced they will become “hugely valuable” collectors’ items.

We’re not so sure. But freely admit we could be wrong. So, here for identification purposes only – and to help you in your hunt for remaindered items on eBay – is an ultra-rare clip of one of the jars in action:

Finally, some fun pickle facts:
– Over 28 million jars of Branston Pickle are sold a year in the UK, according to Premier Foods.
– Over one in three UK households buy Branston every year.
– Named after the small village near Burton, Staffs, where Crosse & Blackwell first produced Branston in 1922, Branston pickle is still made with the same secret recipe.
– Premier Foods is Britain’s largest processed food producer.

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