We haven’t always been fans of BBDO’s work for Gillette (those annoying ads featuring Tiger Woods, Roger Federer and Thierry Henry have been mercifully consigned to history since news of Woods’ misdemeanours broke a couple of years ago) but Rog (plus sprinter Tyson Gay and swimmer Ryan Lochte) is back to much better effect in this campaign for Father’s Day.
Gillette owner Procter & Gamble is going big on ‘mums’ this Olympics year of course, running a big campaign through Wieden+Kennedy Portland and bringing over a number of US versions for the forthcoming London Games (so at least some of those official cars screwing up the London traffic will be transporting real people).
P&G marketer James Moorhead (pictured), Cincinnati’s very own ‘Old Spice Guy,’ moved across to Gillette about 18 months ago. BBDO must have thought the account was headed to Portland (W+K handles Old Spice). The boy Moorhead clearly knows how to wring decent ads from his agencies. Moorhead (pictured) moved to US satellite TV firm Dish Network in April. It will be interesting to see if his former colleagues keep up the good work (and what Dish produces).