EDF Energy adds insult to injury with Olympics tickets giveaway campaign

That irritating EDF cuddly mascot has made another appearance, this time with a Hollywood musical backing troupe to broadcast that EDF, an Olympic sponsor, has bagged loads of tickets which it’s giving away to customers in a rewards scheme.

This is classic consumer marketing, the ad is by those masters of the art AMV/BBDO I presume, but strikes a sour note. One, EDF (a French company) is notorious for sticking it to British energy users with unreasonably high prices; two, it’s just selling back tickets to the Brits that they should have got in the first place.

Never trust an energy company, especially one with a cuddly mascot.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

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    Anyone not seen the Big Lebowski?