ID Comms

EDF Energy adds insult to injury with Olympics tickets giveaway campaign

That irritating EDF cuddly mascot has made another appearance, this time with a Hollywood musical backing troupe to broadcast that EDF, an Olympic sponsor, has bagged loads of tickets which it’s giving away to customers in a rewards scheme.

This is classic consumer marketing, the ad is by those masters of the art AMV/BBDO I presume, but strikes a sour note. One, EDF (a French company) is notorious for sticking it to British energy users with unreasonably high prices; two, it’s just selling back tickets to the Brits that they should have got in the first place.

Never trust an energy company, especially one with a cuddly mascot.

You May Also Like

amv/bbdo cuddly mascot edf energy olympics tickets rewards scheme

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Anyone not seen the Big Lebowski?

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.