Cossette draws an appealing picture for cataract surgery charity Seva Canada

The Seva Foundation provides eye cataract surgery for people who can’t afford it across the world and this ad from Cossette Canada describes what it does in an engaging (hand-drawn) manner with a nice measured appeal at the end.

Somewhat different to most UK charity advertising which batters you interminably so you either donate or (more likely) flip channels when the same unfortunate appears in every digital channel ad break.

The writer was Amina Halim and the art director Lisa Lebedovich.

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