I’ve not been very kind to some of the Cannes Lions winners at this year’s adfest (or should that be comms fest?) but the two Grand Prix winners in the Outdoor category deserve better.
The second Outdoor Grand Prix was awarded to Hamburg’s Jung von Matt for ‘The Invisible Drive,’ promoting Mercedes zero-emissions technology. A car is draped in an LED cloak to make it seem invisible, to the evident bemusement of lots of Germans.
Nobody else seems to like the Germans much at the moment, what with Angela Merkel digging her heels in over various Eurozone bail-out schemes and their football team one of the favourites for Euro 2012 (they play Eurozone foes Greece tonight, which could be spicy).
But we like Jung von Matt.