ID Comms

Coke and Mercedes Outdoor winners show there is some good stuff at Cannes after all

I’ve not been very kind to some of the Cannes Lions winners at this year’s adfest (or should that be comms fest?) but the two Grand Prix winners in the Outdoor category deserve better.

Here’s Ogilvy Shanghai’s Coca-Cola poster from student Jonathan Mak Long.

Mak Long first rocketed to attention with his Apple logo in honour of the late Steve Jobs (below). Quite how long the 20 year-old from Hong Kong stays a student is a moot point.

The second Outdoor Grand Prix was awarded to Hamburg’s Jung von Matt for ‘The Invisible Drive,’ promoting Mercedes zero-emissions technology. A car is draped in an LED cloak to make it seem invisible, to the evident bemusement of lots of Germans.

Nobody else seems to like the Germans much at the moment, what with Angela Merkel digging her heels in over various Eurozone bail-out schemes and their football team one of the favourites for Euro 2012 (they play Eurozone foes Greece tonight, which could be spicy).

But we like Jung von Matt.

You May Also Like

apple cannes coca-cola Jonathan Mak Long jung von matt Mercedes ogilvy shanghai outdoor grand prix Steve Jobs

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.