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BBH plays it safe with BA Olympics campaign

You rarely get a bad ad out of Bartle Bogle Hegarty but..this isn’t one either.

Sometimes the point in advertising is not to drop the ball, as we’ve remarked before, and BBH doesn’t with this second ad in its Olympics campaign. The first featured a ‘race’ around the luggage carousel (mildly amusing, once) and the latest has a BA plane popping up in all sorts of unexpected London locations. And it has a nice (mildly amusing) end line.

It probably won’t play very well in various south west London locations though, where the natives are all too used to jets skimming their chimney tops.

It’s rather a disappointment that BA and BBH haven’t brought back the leather-helmeted heroes of their ‘To Fly To Serve’ campaign that ran at the back end of last year. It’s not too much of a stretch to imagine them in some sort of ‘Chariots of Fire’ Olympic role. And it seems a bit of a waste to abandon them so soon but BA seems reluctant to invest heavily in advertising airtime although BBH has obviously persuaded the airline to dig into its pockets for production.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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