Up-for-sale Getty Images lays out its wares in new campaign from AlmapBBDO

Here’s a very nice ad for Getty Images from Brazil’s AlmapBBDO. I usually steer clear of Getty Images because if you use so much as one of their pictures in an internal email you get a polite young person on the phone saying ‘that’ll be four hundred quid.’

This very nice ad, called “From Love to Bingo’ for some reason which eludes me, has 873 images in it so it could be au revoir Moreaboutadvertising if we get the call.

Getty owner, private equity outfit Hellman & Friedman, is trying to sell it, it seems, for $4bn. This is a nice calling card.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.