The troof about social media is emerging at last

If only the maximum character count were 200, 90 million Germans could finish a sentence on Twitter… already, 150 children have been given a name starting with @…. 27 per cent of Facebook server capacity is taken up storing ‘LOL’… the second biggest lie after ‘I love you, too’ is: ‘You have been successfully unsubscribed from our database’.’

These and numerous other imperishable social media factoids are to be found on a video made for satire site The Poke. It purports to be a parody of a promotional video for Erik Qualman’s book, Digital Leader, though the parallel is light and the irony heavy:

My thanks to George Parker, at Adscam, for this one. And here’s the video Technology Will Kill, on which the parody was based:

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Stuart Smith is one of the most incisive and knowledgeable commentators on global marketing. He was a long-time editor of Marketing Week during the period when it was the UK's leading marketing, media and advertising specialist publication. Visit Stuart Smith Blog.