Sunrun cuts the crap in new solar energy campaign

US solar energy provider Sunrun has produced a neat new campaign through Heat San Francisco, ‘Let’s Be Honest,’ showing the real reason people switch to solar: saving money rather than saving the planet (in this case ‘Dolphin Babies’).

Here’s another one, ‘Organically.’

The copywriters were Jeff Guenther and Ben Salsky, art directors Mark Lawson and Mark Potoka. They were directed by Mike Maguire for Biscuit Filmworks, who seems to be cornering the market in understated ads that hit the spot and sell the product (see Ken’s Salad Dressings story).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.