Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny Florida.
In it he no doubt pleased his audience of procurement executives and others by saying that his currently all-conquering ‘Team WPP’ model (recent triumphs include Coors and Bank of America) was simply a case of doing what “everyone is trying to do, which is create an agency for the client.”
He also defended WPP’s short-lived Enfatico agency experiment for Dell which he says still exists to a degree at Y&R – “although we got harangued for doing it.”
But how do WPP agencies and their staff react to being a part of WPP as opposed to, say JWT or O&M?
“The deeper you go inside our organization, the more excited our people are about working together horizontally,” he said. This conjures the engaging notion of WPPers getting up close and personal in pursuit of the company’s objectives – although we’re not sure he mean that.
But team spirit’s a wonderful thing.