Saatchi picks soul legend James Brown for 2012 Music Video Challenge

‘Godfather of Soul’ James Brown has been chosen as the subject for this year’s Music Video Challenge from Saatchi & Saatchi, a competition inviting young directors to work on a real video project. Last year it was the latest release from Moby.

‘James Brown – A Music Video Challenge’ is a collaboration between Saatchi, Australia’s, BUG Music Videos and Brown’s record company Universal Music Enterprises. The JB tracks included in the challenge are Sex Machine, Papa’s Got a Brand New Bag, It’s a Man’s, Man’s, Man’s World, and Try Me.

The competition, which ties in with Saatchi’s New Director’s Showcase at Cannes, offers the winner the opportunity to work on a project in one of Saatchi’s offices worldwide. The winner of last year’s Music Video Challenge was Vancouver Film School graduate Alberto Gomez from Mexico, whose prize was to travel to Los Angeles and direct a spot for Conill’s Miami Short Film Festival campaign.

UME is releasing 20 James Brown albums digitally for the first time on June 1. These are classic releases are from his back catalogue from the ‘50s, ‘60s and ‘70s, many of which have been long out of print. UME is also re-releasing Brown’s celebrated ‘Live at the Apollo’ album to mark its 50th anniversary.

Here’s JB (almost live) at the Apollo from 1962.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.