Now it’s heartstrings time for Safestore from WCRS

Is it the economy? Are we all feeling doomed and somehow post-Apocalyptic? Or are UK agencies just copying John Lewis’s trademark tearjerkers?

Here’s WCRs entering the emotional lists with the first TV ad from storage firm Safestore – ‘For the Things You Love,’ in this case a teddy bear.

At least this trend is providing paid employment for winsome eight year-olds from stage school. Although WCRs has at least resisted the temptation of a gloopy tune to go with it.

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