Kirshenbaum Bond Senecal tells it straight for BMW

Gentle humour, good casting and clear storytelling are a compelling combination in any ad and there seem to loads of new ones in the US deploying this holy trinity.
Here’s one from new(ish) BMW agency Kirshenbaum Bond Senecal for its ‘Ultimate Service’ offer.

For years, of course, the running joke about any German car is that the ‘extras’ cost more than the model itself. BMW’s advertising has been all over the place in recent years (not just in the US) but the pfennig (as we used to say before the euro came to haunt us) seems to be dropping.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.