Domestos and Droga5 clean up after Phill the body

The world is awash with reality TV and, it would seem, reality ads (except in the UK).

This is a tale of Phill Pace, a real Aussie bodybuilder, who eats a lot. It’s by Droga5 for Domestos.

What’s the connection? Presumably bodybuilder Phill gets rid of a lot of this stuff so you need Domestos, ‘cos it’s even stronger than he is.

Go, Phill.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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