Blimey, all this emocion, it’s all too much.
Here’s a new one from DDB London from VW’s Polo, set to launch this weekend to try to cut through the schlock of ITV’s talents shows.
It’s another one of these ‘journey’ things, this time called ‘Stays in Safe hands.’ All from the point of view of the parents, but they’re the car buyers.
Anyway, it’s brilliantly done. But being a parent isn’t just about what you feel.
The copywriter was Tom Chancellor and the art director Luke Flynn.