DDB London tugs the heartstrings for VW’s Polo

Blimey, all this emocion, it’s all too much.

Here’s a new one from DDB London from VW’s Polo, set to launch this weekend to try to cut through the schlock of ITV’s talents shows.

It’s another one of these ‘journey’ things, this time called ‘Stays in Safe hands.’ All from the point of view of the parents, but they’re the car buyers.

Anyway, it’s brilliantly done. But being a parent isn’t just about what you feel.

The copywriter was Tom Chancellor and the art director Luke Flynn.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.