DDB London shows its class with new ‘see film differently’ campaign for VW

DDB London has just been taken over (in management terms) by hot London indie Adam & Eve in a £60m deal. It’s to be hoped the new managers manage to hang on to at least some of DDB’s creatives (they claim it will be a £270m agency with £50m of income so paying them shouldn’t be a problem).

A large slug of DDB’s income comes from Volkswagen and for a few years now the agency has been running a campaign called ‘See Film Differently’ for VW, promoting its involvement in independent cinema.

It has just launched three new spots imagining how some of the most famous lines in iconic films might have been improvised. There’s Hannibal Lecter in Silence of the Lambs approving his latest meaty meal, a discussion of boats and sharks in Jaws and this take on Robert De Niro’s famous line “Are you talking to me,” from Taxi Driver.

The campaign was written and art directed by Steve Hall and Daniel Seager. The creative directors were Matt Lee and Pete Heyes. It was directed by Ivan Zacharias through Stink.

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