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‘Chevy Runs Deep’ goes for a midnight swim

This is a charming way to sell Chevrolet’s MyChevroletApp for the Sonic, reminding you that you can take a midnight swim (that’s why the pic’s a bit murky), lock your keys in the car and still save your blushes (and avoid hypothermia).

It’s part of Goodby Silverstein’s ‘Chevy Runs Deep’ campaign and rather jollier than the early efforts in the series.

The writer was Trey Tyler and the art director Susan Land. It was directed by Jason Reitman for Bob Industries and the nifty editing was by Kim Bica at Arcade Edit.

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arcade edit bob industries car keys chevrolet chevy runs deep campaign goodby silverstein Jason Reitman Kim Bica midnight swim mychevroletapp sonic Susan Land Trey Tyler

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