72andSunny powers K-Swiss to One Show client of the year award

Is this how we see bosses cum entrepreneurs these days? Once sleepy Swiss tennis shoes brand K-Swiss won Client of the Year at New York’s One Show for this campaign by 72andSunny featuring its (fictional) MFCEO, played by Eastward and Down star Kenny Powers.

Not a bit like our own dear Sir Richard Branson. Well maybe a bit.

Mother New York won Best in Show for its equally fictional fashionista and blogger ‘Little Marina’ for Target, a big hit in New York’s Fashion Week. Other Gold Pencil winners included David and Goliath’s ‘Drive the Dream’ for Kia Motors, Old Spice ‘Smell is Power’ by Wieden+Kennedy Portland, Canal+ ‘The Bear’ by BETC Euro RSCG in Paris and ‘Dips Desperado’ for Doritos by AMV/BBDO in London.

The US won 43 pencils, Germany ten, and the UK nine, just one in front of Malaysia.

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