Wieden+Kennedy launches second-half ad blitz for Chrysler and Detroit

‘Half-time in America’ for Chrysler, featuring Clint Eastwood, won most of the plaudits at the Super Bowl and now Wieden+Kennedy Portland has girded its loins for the second half, continuing its one-agency crusade to revive both the Italian-owned auto brand and the crumbling motor city itself.

Here’s probably the best of the four ads for Chrysler brands, ‘Jenny in the Jeep Wranger.’

Is it all a bit downbeat? Chrysler’s US dealers seem to like the new campaign, featuring four commercials in all for different brands, so that’s a decent start.

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