Ogilvy & Mather Paris has come up with an ingenious way to promote Ford’s new Lane Departure Warning System, which sounds a useful bit of technology to have in a car (for once). Its print campaign ‘Off Track’ shows what can happen in your life when you veer off course. And, being Les Francais, one of the subjects is adultery (you have to look hard).
Charmant, n’est ce pas? The Ogilvy Paris creatives were Nicolas Lautier, Baptiste Clinet and Florian Bodet.