Now Ogilvy turns Paris into a ‘pinball park’ for Ford

Fresh from blitzing Rouen for Tic Tac, Ogilvy Paris has now unleashed its particular brand of anarchy on Paris with this ‘Parisian Pinball Park’ film rewarding the worst car parker in Paris with a gleaming new Ford Focus, which parks itself.

Your correspondent has always been a bit sceptical about this crowd-sourcing/flash mob business (where does one end and the other begin?) but Ogilvy Paris seems to have got the knack. I see that one of its accounts is the World Wildlife Fund. How long before it unleashes a family of gorillas in the Bois de Boulogne?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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