New BBH campaign for Virgin keeps Branson in his box – in this case a Tardis

It’s quite clear that the first thing you do when you’re pitching for a Virgin anything account is suggest to a relieved client that all your investigations show that Richard Branson should appear in it somewhere.

You then have the problem of preventing the toothy bearded one taking over the whole bloody thing.

Bartle Bogle Hegarty has dealt with this coolly in its debut campaign for Virgin Media, plugging its Tivo box, by, firstly, enlisting the charismatic and popular David Tennant to front the ad (even Branson would probably concede that Tennant’s a better actor than he is) and then, as Tennant used to be Dr Who, confining Branson to a Dr Who-style Tardis time machine.

Job done.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.