Greene King and Grey bring a bit of old Ireland – to Hornsey in north London

This new campaign for cask-conditioned ale Greene King and its pubs is apparently set in north London’s Hornsey Tavern, although you could be forgiven for thinking that you’d wandered into the backstreets of Dublin.

Grey London handles Vodafone in Ireland to some effect and seems to have acquired a taste for Celtic celebrations in the process (Hornsey has a fair old Irish population but anyone wandering into the Hornsey Tavern on a night like this might be forgiven for thinking they’d wandered into a ..commercial).

The campaign, which features young warbler Jake Bugg, is supposed to show how the innkeeper’s devotion to his beer guarantees the revellers a good time. As such it’s exactly the kind of ad Droga5 satirises for Newcastle Brown in the US (the campaign doesn’t run in the UK because of the word ‘bollocks’ which is apparently deemed more offensive in the UK than over there). Bit like Unilever’s ‘fuck’ in Germany. Oh, the perils of global advertising.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.