And that’s about it really. Du darfst is a Unilever slimming brand sold in Germany and its slogan is ‘fuck the diet.’ As many Germans speak good English they’ll know what it means (it’s pretty obvious if you don’t). The ads by Ogilvy & Mather feature the line and they’re being broadcast throughout the day, no watershed (for this at least) in robust Germany.
Has Unilever CMO Keith Weed gone stark raving mad? Has the company’s German HQ been infiltrated by anarchists? Is it still April 1? Or Is this the grown-up future for brand marketing? (That’s enough rhetorical questions – ed).