EDF and AMV try fluff for energy charm offensive

Just about everybody in the UK hates the big energy companies, especially foreign-owned ones like France’s EDF who are suspected, rightly or wrongly, of ripping off UK customers while others get the sweetheart deals.

The solution? Send for AMV/BBDO and some winsome animation, a rousing tune from the 1980s and a rather mystifying ‘blue+’ price deal (makes it sounds like Debenhams). There’s new brand mascot too; based on a robot called Keepon.

Robin Wight of WCRS fame used to demand: “Interrogate the product!” In this case it’s been fluffed up a bit, blow-dried and sent out to play.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.