Those imps at Droga5 have taken to satirising other beer brands for Newcastle Brown, now owned by Heineken apparently – “Well I’ll go to our ‘ouse.” They’ve already had a go at Stella’s hymnal to special Stella glasses. Is this AB Inbev’s Stella again? Could be Guinness or just about any beer. The campaign is called ‘No Bollocks,’ in case you hadn’t got the message.
Newcastle Brown as a global brand? Away the lads.
But will they be allowed to take the piss out of Heineken? That’s a no, then.