Coca-Cola’s Coke Zero ‘Enjoy Everything’ campaign from Crispin Porter+Bogusky has been a strong performer and this latest commercial highlights a tie-up between Coke and forthcoming summer blockbuster movie Battleship (pictured), which stars Rihanna among others. Once again we have aliens invading earth (does Hollywood know something we don’t?) and Crispin Porter persuaded the film’s director Peter Berg to direct this spectacular but down-to-earth spot.
Here’s another in the campaign called ‘Last Request.’
Is the reason that Coke is put-performing Pepsi in the US the advertising? Since Coke discovered humour (and animation) to results have been, well, spectacular.