We’re on the cusp of a golden age of advertising says Droga5’s Dave Droga

Here’s Dave Droga, legendary Aussie-born creative and boss of happening agency Droga5, telling Ad Age editor Abbey Klaassen why he thinks the ‘Mad Men’ era wasn’t necessarily the golden age of advertising (although he likes some of it) and why we might be embarking on one right now.

And, being the good adman he is, he’s made sure some of his own ads feature. The comparison between a Kraft Cheese Slices ad from the 1960s and his agency’s current Milk Bites offer is certainly instructive.

Couldn’t find the Alka-Seltzer ad featured briefly in the film but here’s another one from 1969 that’s worth a look.

Agency DDB only kept the account for a couple of years before it followed Mary Wells (who’s been at its previous agency Jack Tinker & Partners) to her new agency Wells Rich Greene. But that’s ads for you.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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