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TBWA McDonald’s producer John Benet finds Chinese ‘sunshine’ in advertising all too much

Poor old McDonald’s is rather accident-prone just at the moment and the corporation’s mood won’t have been improved by this film made by freelance producer John Benet (pictured), reflecting on his experiences making a commercial in China with Partizan director Doug Nichol.

Essentially the relentlessly positive and upbeat Chinese, who insist on ‘sunshine’ throughout their ads according to the film, get right on his tits.

Oh well, with all that spending power, who needs irony?

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China commercial Doug Nichol freelance producer irony John Benet McDonalds partizan spending power sunshine tbwa

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