Ogilvy hires Swedish creative Calle Sjoenell from BBH as new CCO – could be just the man for Ikea

Ogilvy & Mather has hired BBH New York’s deputy CCO Calle Sjoenell (pictured) for the much bigger job of CCO of its humungous New York office – whose clients include American Express, IBM and Swedish furniture giant Ikea.

Ikea is currently under siege from McCann Erickson and its newish New York and London CCO and chairman Linus Karlsson. Karlsson, one of the founders of Mother in New York, has so far succeeded in wresting away the big Ikea catalogue and website but, one imagines, would like even more. His boss, McCann Worldgroup CEO Nick Brien, certainly would.

Sjoenell, a Swede of course, made his name in his home country with his own digital agency Moonwalk which later morphed into ad agency Starring where, strangely enough, it worked for Ikea. At BBH he was best known for award-winning efforts for Google which, of course, has nothing to do with flatpack furniture (not yet anyway).

New York is awash with Swedish creatives at the moment; Sjoenell replaces another Swede at O&M, Lars Bastholm who left last year after two years in the hot seat.

Would Sjoenell have won the O&M top spot if he’d been, say, German? He’s obviously a highly talented creative but the answer might not be ‘yes.’

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.