This Havas restructuring is all getting a bit confusing but David Jones has written to tell me that MPG (or Media Planning Group) is staying as is, the important brand name change is that Euro RSCG is scheduled for la guillotine, to be known henceforth as Havas Worldwide.
This is what Dave (pictured) says: “The aim of rebranding Euro RSCG Worldwide to Havas Worldwide is to reinforce Havas’s position as the most integrated of all the holding companies, underline the simplicity of Havas’s structure and increase visibility for our brand. Within the new structure, we will launch the Havas Digital umbrella brand as a commercial entity for digital across both Havas Advertising and Havas Media, but the teams and capabilities will remain integrated within their respective divisions consistent with our digital at the core strategy”
I’m happy to take his word for it. But with WPP’s press release coming in at 6,500 words and Havas at 3,800 I’m feeling a bit tired.