Mad Italian football commentator Tiziano Crudeli, who stars in football betting ads for Ladbroke’s, has been pressed into service by the UK bookmaker to plug its various offers at the Cheltenham Festival, the huge National Hunt racing betting fest.
Millions are wagered at the Festival with the likes of JP McManus, Irish racehorse owner and property tycoon, backing his own horses to the tune of £250,000 or so in the betting ring.
Labroke’s is aiming at rather more modest punters with its free £50 bets. It’s quite brave of Labroke’s and agency SapientNitro to team Crudelli with almost equally noisy racing pundit John McCririck.
The copywriter was Claire Baker and art director Laura Fisher. The film was directed by Russell Bates for Crossroads Films.