It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers.
At least they’ll respond to JWT’s call the next time the account’s up (or the first time, in the case of Facebook).
So here we have genial Bob Jeffrey, boss of JWT, talking to Facebook’s formidable sales boss Carolyn Everson.
Now, of course, Facebook has the equally formidable Rebecca Van Dyck, formerly of Levi’s and, before then, Nike on board as marketing chief.
How will Carolyn (formerly head sales honchette at Microsoft) and Rebecca get on?
Would have been an obvious question for a journalist to ask.