“I’m here to service you” says Richard Branson in new campaign for Virgin Mobile

We’re resistant to the charms of Richard Branson in this corner of the blogosphere (especially when he turns up in his ads, as he seems to all the time now) but Mother New York has walked the line with the world’s most demanding client and managed to make it funny.

“I’m Richard Branson and I’m here to service you – all of you,” the real Richard says. And the old goat, in a rather younger fictional incarnation, is even seen in the sack.

But what would happen if the agency said: we’ve researched this script Richard and, sadly old boy, the world’s rather tired of you? There are plenty of other agencies I suppose.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.