Del Campo Saatchi takes a pot shot at ‘Dads in Briefs’ for BGH Air Conditioners

Summer’s on the way (so the calendar says anyway) and one of the perils that awaits us is the unpleasant phenomenon of ‘Dads in Briefs,’ according to BGH Air Conditioners’ agency Del Campo Nazca Saatchi & Saatchi in Buenos Aires. It’s hotter there of course.

Creatives were Nicolas Diako and Ezekiel de Luca (a pretty creative name in itself) and the film was directed by Nico and Martin for Primo.

BGH has produced a stream of funny ads through the Del Campo comedy factory in recent years. How do they afford it? Are ads that much cheaper in Argentina? I think we should be told.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.