Clay Mills replaces Lee Newman as new boss of Wieden+Kennedy Amsterdam

Wieden+Kennedy Amsterdam has wasted no time in replacing managing director Lee Newman, recently poached by Ogilvy & Mather Chicago to be its new president.

Newman is being replaced by head of business development Clay Mills (pictured) who also heads the Heineken account. Mills joined the agency in 2010 and since then Heineken has appointed W+K Amsterdam to its business in the US, Brazil and India. He was also instrumental in landing GE Middle East and Russia’s Beeline telecoms business. Before joining W+K Mills worked at JWT New York and BBH.

“It is always a wonderful thing when you start a search and talk endlessly to all sorts of talent outside of the agency and then comb through the W+K network for potential MDs only to find out that the perfect candidate is sitting there right under your nose. That was the case with Clay,” says W+K global chief operating officer Dave Luhr.

Mills will head the agency, deemed the world’s most awarded by the Gunn Report in 2011, with executive creative directors Mark Bernath and Eric Quennoy.

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