The current Twinings tea campaign from AMV/BBDO is garnering impressive legions of fans on YouTube, the first one ‘The Sea’ is up around a million and a half while this second one, ‘The Hill,’ has hit half a million in less than a month.
Fleetwood Mac are enjoying something of a revival at the moment so a cover version of ‘Go Your Own Way’ is timely. And enlisting animation wizards Psyop is usually a good move. It’s a bit of a mystery why the first ad didn’t feature more strongly in the recent British Animation Awards, maybe the judges thought it was a bit twee. But posh teas are, a bit.
The creatives were Diane Leaver and Simon Rice, production by Psyop.