YouTube runs a poll called Ad Blitz after the Super Bowl game and M&M’s’ cutesy ‘Just my shell’ from BBDO New York was the winner. Here’s the top five.
1. M&M’s: Just My Shell
2. Chrysler: Halftime in America
3. Bud Light: Rescue Dog
4.Chevy Silverado 2012
5. Dorito’s Man’s Best Friend
But in terms of total YouTube views to date, and that’s at least half the point of pouring all that money into Super Bowl spots, Chrysler’s Clint Eastwood spot from Wieden+Kennedy with 10.5m views and Chevy’s Silverado from Goodby Silverstein with 7.7m comfortably outscored M&M’s’ 2.7m.
Some of the other stats are pretty mind-boggling too. Ad Blitz spots garnered 133m views over three days, up 43 per cent on last year, while during the game nearly six per cent of YouTube views came from people watching the ads. So they were turning away from the game, which admittedly has its longeurs, to watch the ads again? 18 per cent of Ad Blitz views were from outside the US.
Looks like all the pre-publicity for these spots worked handsomely.