Which is a bit radical for an ad agency but, then, Wieden+Kennedy is.
W+K Delhi produces a glossy magazine called Motherland which is sold across India and other bits of the East. In its latest issue it writes about India’s prisons, which aren’t all that good (for the inmates anyway) but whose are?
It’s an enterprising thing for an agency to do; putting your money behind the corporate social responsibility issues agencies are very keen to talk to their clients about but, often, too happy to forget about themselves. Partly because it might piss off clients, or governments even.
So come on, W+K. Why don’t you do the same thing in the US which boasts one of the most barbarous prison systems in the world? Now that really would be brave.