TBWA/365 wins Nina Ricci global digital account

Paris agency TBWA/365 has won venerable fashion and fragrance house Nina Ricci’s global digital account (which these days seems to mean most of the budget).

Nina Ricci was founded in 1932 by Maria “Nina” Ricci and is now owned by Spanish company Puig. It has failed to shine in recent years by the standards of some of its competitors but owns one of the most famous perfumes in the business, L’Air du Temps,’ and these days even rather knackered luxury brands are capable of miraculous rejuvenation if they get their marketing to the booming markets of China and India right.

Here’s a taste of Nina Ricci anyway (running out of things to say here), an ad to launch fragrance L’Elixir Nina featuring UK singer Florrie (360,000 plus hits on YouTube).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.