Start-up agency Johnny Fearless kicks off campaign against racism in football

New(ish) agency Johnny Fearless, started by Neil Hughston from Grey and Paul Domenet and David Howard from Saatchi & Saatchi a year ago, has joined the racism controversy currently gripping English football with the launch of 2sox1goal, an effort to persuade young footballers to wear one white sock and one black to show their opposition to racism.

Former England football captain John Terry has controversially lost the armband (and sponsor Umbro) while awaiting trial for allegedly racially abusing another player, Anton Ferdinand (England manager Fabio Capello doesn’t agree with the decision anyway), while Liverpool’s star Uruguayan forward Louis Suarez has recently returned from a lengthy ban for abusing Manchester United’s Patrice Evra.

One wonders what young viewers watching the YouTube film and visiting the campaign’s Facebook page will make of the film’s sonorous ‘Abide with Me’ soundtrack. This is the famous ‘Cup Final hymn,’ still sung at Wembley on Final day, which summons up an era of cloth caps, club scarves and Woodbines (and one in which the few black players around were roundly abused by many fans).

The film was directed and produced by Joint Effort Studios with additional production by Smoke & Mirrors

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.