PETA warns sexy vegans about the perils of too much Va Va Voom

Actually it’s too much BWVAKTBOOM which stands for ‘Boyfriend Went Vegan and Knocked the Bottom out of Me,’ which is apparently what might happen when regular guys go vegan and become Sting-like tantric sex performers.

There are girls with sore bottoms and much else besides all over the world apparently so PETA (which stands for People for the Ethical Treatment of Animals, but we won’t go into that that now) is doing its bit for human animals with this cautionary tale.

All very amusing (for Valentine’s Day but could just as easily be April 1). Matter creatives Dan Neri and Jon Koffler are responsible for making veganism sexy. The film was directed by Hungry Man’s Dave Laden and edited by Arcade’s Kim Bica.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.