It wasn’t a vintage Super Bowl for ads – here’s two more from Budweiser and M&M’s

Deemed by the cognoscenti to be among the best of the bunch. So, first off, ‘Eternal Optimism’ by Anomaly for Budweiser.

Nah. In a few years’ time these flash mob ads will look as cheesy as 1970s numbers showing people in flares jigging around in the kitchen over a cup of Nescafe.

Moving on to M&M’s from BBDO New York.

Better, but it pulls its punches doesn’t it? Could have been braver by humiliating the two jokers. And this script cum production needs more than thirty seconds.

Never mind, better luck next year.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.