Is VW’s 2012 Super Bowl offering a dog’s dinner?

Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader.

This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches to the famous Star Wars cantina scene, which seems to have absolutely nothing to do with what’s gone before, unless you recall the previous year’s ad.

And how many people will do that?

You May Also Like

advertising deutsch vw

About Angie Dean

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.