Geico’s weight loss ad is really about insurance

Berkshire Hathaway-owned US auto insurance giant Geico has a long history of sparky advertising and here’s the latest, ‘So Gross,’ from The Martin Agency. Fearless Group’s Jerry Judge said recently that Geico was the client he most admired (Judge’s own Desert Island Ads selection is here).

The connection to insurance is a bit tangential but there you go, Geico and its advertising are so well-known it doesn’t matter. Here’s academic and culture writer Bob Batchelor’s rather extensive deconstruction of the ad.

One of the commercials that made Geico so famous is this rather magnificent effort featuring Little Richard.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.