The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn.
Van Dyck, who made her considerable reputation at Apple where she helped to oversee the launches of the iPod, IPhone and iPad, has only been at Levi’s for ten months, where she sent Wieden+Kennedy’s ‘Go forth’ campaign global, so her departure would be a shock in any other circumstances. But the job of CMO of Facebook is arguably the best marketing job in the world and, very likely, one of the most highly-paid although Van Dyck will presumably miss out on the billions and millions going to longer-serving Facebook types.
At Facebook she will be working alongside ad sales boss Carolyn Everson who joined from Microsoft last March.
Van Dyck’s imminent move means that three of Facebook founder and CEO Mark Zuckerberg’s key lieutenants – Van Dyck, Everson and COO Sheryl Sandberg – will be women although the company’s seven-strong main board is all men.