UK-based integrated advertising agency DCH is rebranding under the name of its American parent company Doner; one of the world’s largest independent advertising networks, with billings of more than of $1.7 billion.
The name change reflects the increasingly close working partnership between DCH (formerly Doner Cardwell Hawkins) and Doner as Doner tries to expand in the UK and Europe.
DCH, now Doner, has also shuffled its management line-up team with Nik Margolis becoming managing partner. Margolis, who has been with the agency for three years, will work closely with colleagues in the US on brands including Perkins Restaurants and Choice Hotels. Andrew Hawkins will stay as managing director with Nick Scott as creative director. Business development director, Matt McMinn, who has been at the agency for four years, has also been promoted to the top table.
Doner US and UK share Fiat Group (Chrysler) business as well as newly-introduced introduced US clients including Avery Dennison, DuPont (Teflon) and Gojo (Purell).
David DeMuth (pictured), joint CEO of Doner in the US says; “DCH and Doner have long benefited from an integrated working relationship, but with the name change both sets of clients will now fully understand the extent of the Doner network and our expertise. These are exciting times for both offices and we look forward to working on future projects under the one name of Doner.”
Doner UK has just launched a £10 million campaign in the UK for Chrysler, adapting Wieden+Kennedy’s US work. Other clients include Alfa Romeo, Nikon and Fuller’s.