Coca-Cola unveils Olympics ‘Move to the beat’ ad from Mother

Well it’s nearly here, the London Olympics kicks off on July 27 and we’ve already had a few ads. Now official sponsor Coca-Cola has unveiled one of its ‘Open Happiness’ campaign offerings from London agency Mother.

Called ‘Move to the beat’ it features Katy B and Mark Ronson, official troubadour to the event, and it’s, er, a music video.

The campaign breaks in Europe this month. Won’t we all be a bit fed up with it come July?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.