Y&R Amsterdam puts down awards marker with ‘Smart Thief’ ad for LG

It must be something they take with their coffee in Amsterdam (yes, we know) as the place is turning out clever ads from addresses all over the city, not just Wieden+Kennedy and 180.

‘Smart Thief’ for LG’s super-slim TVs emanates from Y&R Amsterdam – or Y&R Not Just Film as it sometimes styles itself – and is a certainty to feature when this year’s awards juries begin their deliberations. Even the title shows a dry wit.

The creatives were Andrew Maaldrink, Nick Plomp,Theo Korf, Sheldon Bunt and Lionell Schuring.

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