Wieden+Kennedy London aims new Lurpak Lightest squarely at foodies

Wieden+Kennedy London has unveiled its first work for Denmark’s Arla Foods’ with this campaign, “Be wonderful and wise,’ for new brand Lurpak Lightest Spreadable. It’s by way of Marks & Spencer ‘food porn’ with a gritty Honda-style voiceover, making the point that ‘lighter’ spreads are OK for keen foodies too.

Creatives were Dan Norris, Ray Shaughnessy and it was directed by Dougal Wilson for Blink.

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